MADISON, N.J. (April 15, 2024) -- Better Homes and Gardens Real Estate LLC today announced the appointment of Christina Balas as Vice President of Servicing and Operations.
In her new role, Balas will develop and implement critical initiatives to drive affiliate performance, satisfaction and engagement with a focus on growing market share and increasing agent productivity. She will also lead the brand’s team of Franchise Performance Consultants, the Broker Services group and the Onboarding and Transitions team.
Previously Balas spearheaded strategy development and nationwide operations for Coldwell Banker Commercial. She was recently named a 2024 CREi Women of Influence and 2024 CREi LinkedIn Influencer as well as a 2024 Globe St. Woman of Influence within the Diversity Champion category.
A dynamic, results-driven professional with more than 15 years of experience spanning real estate, finance and hospitality, Balas is a fierce advocate for amplifying the voices and profiles of diverse people in real estate and beyond. As a woman and first-generation American, she has long advocated for equity and inclusion that calls for participation as the key to achieving progress.
“Christina is both highly strategic and highly energetic and will bring a fresh approach to how we service our customers. Her demonstrated ability lies in crafting business strategies that enhance overall performance which will serve our brokers and our brand extremely well,” said Ginger Wilcox, President of Better Homes and Gardens Real Estate. “I am confident she will foster a culture of growth and efficiency within the franchise while aligning operations with the brand’s overall business objectives.”
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331