COTTONWOOD HEIGHTS, Utah and MADISON, N.J. (September 15, 2015) – Better Homes and Gardens® Real Estate announced today the addition of esteemed Utah real estate brokerage, Influence Real Estate, to its franchise network. The newly named Better Homes and Gardens Real Estate Influence Partners, led by principal broker Gaynell Instefjord, will continue to serve its core areas of Utah, Salt Lake, Summit and Tooele Counties.
“This addition to our network solidifies our presence in the Mountain West region and is the ideal next step for our strategic growth,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “We are specifically excited that Better Homes and Gardens Real Estate Influence Partners was built on an impressive foundation of professionalism that permeates each of their client relationships and meshes seamlessly with the values of our franchise network.”
The brokerage will maintain its main office in Cottonwood Heights, in the heart of the Salt Lake Valley, along with its Utah County office in Pleasant Grove, close to the main freeway and most of the main residential areas. Instefjord, a 25-year industry veteran, leads a group of seasoned real estate veterans that understand the intricacies of the home buying/selling process and proudly serve on the Salt Lake County, Utah County and Summit County local boards of REALTORS®.
“As soon as we learned about the multiple ways that Better Homes and Gardens Real Estate would help us to flourish, we jumped at the opportunity to gain such a strong national support for our local company. Their internal communications system, crisp marketing assets and broad business resources give us effective tools that, as an independent, you just don’t have,” said Instefjord. “There is a lot of new construction in our market right now, and being a part of this brand puts us in the best position to maximize the influx of activity.”
Better Homes and Gardens Real Estate Influence Partners is committed to giving back to local residents through year-round charitable efforts, including working with local children who might not otherwise have the opportunity to ride the chartered “Polar Express train” during the holidays. The company provides food, drinks, handpicked Christmas gifts, caramel apples, scarves, backpacks and other treats. The brokerage will continue to explore selective expansion, with a focus on fortifying a team of affiliated real estate professionals that have a strong reputation and background in the local markets.
For more information, please visit www.BetterUtahLiving.com.
About Better Homes and Gardens® Real Estate LLC
Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens® Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate® LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 9,500 affiliated sales associates and approximately 290 offices serving home buyers and sellers across the United States and Canada.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.
For more information, visit www.BHGRealEstate.com.