In 2010, Frank Malpica joined Realogy after spending the previous ten years in the consumer electronics. In his time with Realogy, Frank has led brand marketing, product development, recruiting, ancillary business relationships, lead generation and business development. In each capacity, he’s always been focused on identifying and delivering value through technology and innovation for brokers, agents and consumers. During his time with Realogy, he has brought to market many successful products to help with client retention, mobile lead generation, social automation, augmented reality and new home construction. In 2019, Frank was appointed to lead the Strategic Growth team for the Realogy Expansion Brands, including Better Homes & Gardens Real Estate and ERA Real Estate. His group is focused on helping our brands profitably grow through productivity, recruiting, partnership and franchise sales.