Rich DeNicola currently serves as the Chief Operating Officer for the Realogy Expansion Brands portfolio, which includes Better Homes and Gardens® Real Estate and ERA®. He is responsible for domestic and international business operations, financial management, franchise performance consulting, network engagement and brand growth strategy for the portfolio.
Prior to his current role, DeNicola served as Chief Operating Officer of Better Homes and Gardens Real Estate, as well as Senior Vice President of Membership Development for Better Homes and Gardens Real Estate. During his tenure, the brand more than doubled its franchised office count and expanded to sixteen new states and the Bahamas.
Before joining Better Homes and Gardens Real Estate, DeNicola served as National Vice President of Franchise Sales for Coldwell Banker, overseeing the brand growth and mergers/acquisitions strategies in both the United States and Canada. DeNicola has served in a variety of sales and operational roles for Realogy Franchise Group since 2004.
Rich earned his bachelor’s degree in economics from Fairfield University, Fairfield, CT and holds an MBA from Fairleigh Dickinson University, Madison, NJ.