MADISON, N.J. (Feb. 20, 2025) – Better Homes and Gardens Real Estate Pathways based in Charlottesville, VA., is the latest addition to the trusted lifestyle real estate brand. The boutique start-up brokerage will assist clients throughout Central Virginia with residential real estate, land sales, new construction and farms and estates.
The new firm is led by the trio of Marjorie Adam, Lance Hoover and Matthew Woodson. Together, the three combine for over 65 years of real estate experience, with the majority of that time dedicated to serving the Charlottesville area.
Adam is a second-generation real estate professional, who followed in her mother’s footsteps and now brings 29 years of experience specializing in marketing, negotiation, strategy and home staging to the young firm. Woodson is a native of the area, who grew up working in his family’s hardware store, where he learned at a young age that he was a natural people person and salesman. His early aptitude for business led him to real estate in 2004. Hoover is a local business owner, who has managed a renovation company on the side of his real estate career over the past 18 years. His passion for restoration and renovation projects has become his real estate specialty, and he is more than happy to share his expertise with any client looking to get involved with a fixer-upper.
The partners are launching their new firm with the ultimate goal of providing high-touch, memorable and personalized service to fellow residents of Central Virginia. Each of the firm’s three leaders offers unique specializations that serve to complement each other and guarantee that their firm’s clients will be met with well-rounded, informed guidance throughout the entire transaction process. With a client-first mindset guiding all of the firm’s decisions, Adam, Hoover and Woodson will foster a welcoming, friendly environment, where clients and agents alike can feel comfortable knowing their needs will be met with genuine compassion.
Located roughly an hour away from the state capital of Richmond, Charlottesville sits at the foothills of the Blue Ridge Mountains, offering breathtaking views and easy access to miles of hiking and biking trails. Home to the University of Virginia, sports and entertainment are a staple of the community, with tens of thousands of fans regularly coming to town to see the Cavaliers. The greater Charlottesville area is also home to a bounty of farms that produce locally sourced food and offer plenty of seasonal outdoor recreation opportunities.
Details:
● Better Homes and Gardens Real Estate Pathways can help new and experienced affiliated agents leverage the BHGRE® brand’s vast array of tools, technology and resources, including the MoxiWorks® product suite, to help streamline activities and enhance the client experience.
● The firm can tap into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform, to provide its affiliated agents with a competitive advantage in their market and help increase productivity.
● Adam, Hoover and Woodson plan to leverage the Better Homes and Gardens® Real Estate brand recognition and sophisticated marketing assets to help increase awareness and eventually increase their brokerage’s number of like-minded, positive sales professionals.
● Philanthropy will be an area of emphasis for Better Homes and Gardens Real Estate Pathways. Adam volunteers regularly at the Blue Ridge Area Food Bank. She has also served on the boards of the UVA Children’s Hospital and the Piedmont Housing Alliance, where she consistently dedicated her time and financial resources to various charitable causes. Matthew is involved in the Greene County Lions Club, Blue Ridge Area Home Builders, Greene County Chamber of Commerce, and local EMS.
“We are looking forward to great things for Better Homes and Gardens Real Estate Pathways, thanks to the incredible careers of Marjorie, Lance, and Mathew. Each of them has dedicated a significant part of their life to real estate, achieving success and, more importantly, building lasting relationships that go beyond transactions. Their leadership, ability to navigate today’s complex industry, and talent for connecting with people make us genuinely excited about the future of their brokerage and affiliated agents.”
- Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“Even though we’re still a very young company, affiliating with Better Homes and Gardens Real Estate allows us to immediately compete with anyone else in our market. The brand offers a robust support network of industry experts from around the country, and while we already believe in our own ability to problem-solve, we know their guidance can help us operate even more smoothly. The brand’s engaging marketing resources, best-in-class systems and tools and massive consumer database will allow us to make a splash as the newest face in Central Virginia Real Estate.”
- Marjorie Adam, Broker/Owner, Better Homes and Gardens Real Estate Pathways
“Marjorie, Matthew and I pride ourselves on our willingness to embrace change. While we know opening a new company is a big leap, we have the utmost confidence in our ability to handle whatever challenges come our way, especially with the backing of the Better Homes and Gardens® Real Estate brand. We believe in solving problems before they arise, and that’s exactly why we want to work in lockstep with the brand from day one.”
- Lance Hoover, Owner, Better Homes and Gardens Real Estate Pathways
“We take a very meticulous approach to everything we do, especially when it comes to client care. Our real estate careers are defined by this client-first mindset, as we obsess over finding the perfectly tailored solution to each person’s unique needs. We’re fully committed to being the exceptional real estate provider we know our community deserves.”
- Matthew Woodson, Owner, Better Homes and Gardens Real Estate Pathways
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,650 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Türkiye.
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331