MADISON N.J. (Jan. 28, 2019) — Better Homes and Gardens Real Estate announced today the official launch of Boost by HomeSpotter-- a fully brand-funded social media advertising service-- to its affiliated agents in the United States, Canada and Jamaica, in partnership with digital marketing company HomeSpotter LLC. Through this innovative marketing platform, the brand is covering the cost of multi-day, targeted social media advertisements for all brand listings, empowering affiliated sales professionals to stretch their own marketing dollars in new and innovative ways.
The program offers premium placements of affiliated agents’ listings in targeted social media feeds. While other programs prioritize general banner ad placements in broad digital campaigns to build impression quantity, the Better Homes and Gardens Real Estate program offers in-feed advertising within Facebook and Instagram, which favor both impression quality and reach. The program’s social media listing advertisements are supported by an intelligent, data-driven algorithm reaching up to 2,000 individuals identified as likely homebuyers based on specific property and demographic criteria.
Affiliated Better Homes and Gardens Real Estate agents can easily engage in the conversations with prospective clients as they receive automatic notifications from the program when an individual comments on, likes, or shares the agent’s post. This allows for two-way, instant communication with the goal of forming relationships and transforming leads to sales.
“All agents and sellers deserve their listings to have the most comprehensive marketing campaigns possible,” said Jennifer Marchetti, chief marketing officer, Better Homes and Gardens Real Estate. “Our affiliated agents can now walk into every listing presentation with extreme confidence knowing they are supported by an automated, data-driven, effective marketing campaign funded by their brand, allowing them the opportunity to put their own, hard-earned dollars into expanding their marketing initiatives further than they could before.”
When a new Better Homes and Gardens Real Estate listing goes on the market, the listing agent will receive a branded email with a pre-generated advertisement for the listing that can be approved and scheduled to launch in less than 10 seconds. Ad headlines and content are automatically chosen to maximize engagement and optimize traffic, clicks and leads. The advertisements feature a photo of the home, key content, the Better Homes and Gardens Real Estate company and agent branding, which includes their headshot and contact information.
The proprietary algorithm has already been optimized based on the home’s location, price and key features to ensure advertising efficacy on Facebook and Instagram. Affiliated agents have the power to further customize their advertisements using their knowledge of the listing thanks to personal dashboards and deep integrations with the brand’s data platforms. Better Homes and Gardens Real Estate brokers and managers can review and track the campaigns for listings in their offices or companies to help support the agent’s success.
With the national launch of this program, the brand’s network of more than 12,000 affiliated agents can compete for listings with the advantage that their brand partner is supporting their efforts with data-driven, automated, listing-specific social media advertising in their target markets. After the three-day boost period, affiliated agents have the option to extend the customized campaigns at a significant discount.
Initial results of the program show that affiliated agents with the Better Homes and Gardens Real Estate network have launched more than 8,000 campaigns, generating more than nine million views, approximately 15,000 social interactions, 750,000 visits to bhgre.com and 7,000 website registrations and targeted leads.
To learn more about how Better Homes and Gardens Real Estate can fuel your real estate business, visit bhgre.com.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to affiliated brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent affiliated sales associates and approximately 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018.
Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
HomeSpotter LLC is the industry-leading software product suite for real estate agents, brokers, and MLS providers to build and strengthen customer relationships. Boost automates digital marketing at scale, enabling agents to expand their spheres and impress sellers. Connect gives buyers amazing branded search and agent collaboration tools to carry in their pocket. Spacio’s intelligent open house solution streamlines outdated real estate processes and captures every opportunity.
HomeSpotter is headquartered in lovely Minneapolis, MN, with offices in Los Angeles, New York, and Vancouver.