MADISON, N.J. (September 25, 2018) – Better Homes and Gardens Real Estate LLC, a leader in lifestyle real estate, announced today the relaunch of PinPointSM, its exclusive predictive marketing tool that has been central to the brand’s strategy and unique positioning since its launch a decade ago. With this relaunch, Better Homes and Gardens® Real Estate agents and brokers can more effectively target audiences amongst Meredith Corporation’s more than 175 million consumers with precision thanks to enhanced targeting to brand-loyal consumers, and expanded personalization of campaigns ranging from listing-specific to broader prospecting strategies. These features are available in the tool’s new fully responsive, mobile environment, which enables BHGRE® users to showcase and execute campaigns anywhere their business takes them.
PinPoint capitalizes on the scale and scope of Meredith’s audience and the rich understanding of consumers’ life stages, interests and intent. This understanding comes from consumers’ interactions with Meredith’s leading lifestyle brands and publications including its flagship media brand, Better Homes & Gardens®. PinPoint offers users the ability to target consumers who are more likely to have an ongoing relationship with the Better Homes & Gardens media brand and other sister publications. Predictive attributes and proprietary research help PinPoint become a more intelligent way to target consumers who may be in the homebuying and selling market.
Enhanced features include:
- A mobile-first design that is fully responsive for cell phones, tablets and desktops. This gives users complete freedom to use the tool on-the-go, at the listing presentation, and anywhere they need to create and demonstrate smart marketing campaigns.
- The flexibility to target consumers from broad to precise geographic areas. Users can select states, cities, zip codes, and specific radiuses against those selections. Users can draw on area maps to target locations as customized as housing developments, streets, portions of neighborhoods, and even specific buildings. This mirrors the way real estate professionals work as they prospect in the real world.
- The ability to further personalize efforts through enhanced attributes, with customer segments such as “First Time Home Buyer, No Kids,” “First Time Home Buyer, With Kids,” “Move-Up Buyer,” “Empty Nester,” “Mature Mover,” “Premier Consumer,” and “Second Home Buyer.” Through these campaigns, users can not only identify well-matched buyers for a current listing, but can open the door to representing these buyers’ homes for sale through the new relationship.
- The power to generate comprehensive, eye-catching market reports showcasing a campaign’s reach within geographic areas and demographic segments tailored specifically for a listing, or for an agent’s or team’s prospecting strategy.
With this announcement, agents and teams will have a new way to deliver value to their sellers, and to prospect more effectively as they build their business. Brokers will be able to showcase the tool and its flexible, effective data to help recruit new agents to their companies in a more personalized way.
The redesigned PinPoint tool joins a comprehensive suite of benefits for members of the Better Homes and Gardens Real Estate network such as national advertising, digital advertising, productivity and skill learning, social media, marketing and communications resources, and content and tools to more effectively connect with consumers.
“Relaunching PinPoint during a milestone year for BHGRE is fitting because it represents how our brand—and the real estate industry—have evolved,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “The ability to effectively target consumers beyond traditional demographics in a mobile-first, responsive tool brings our network an unparalleled advantage in marketing. We couldn’t be prouder of the new Pinpoint tool, the impact it will have on our network, and of the continued innovation in its future.”
“Through our exclusive partnership, and with PinPoint, the BHGRE network can target select consumer profiles based on life stage, interest and intent. It’s a powerful offering for real estate professionals who want to differentiate in a highly competitive industry,” said Alysia Borsa, EVP and Chief Data and Marketing Officer, Meredith Corporation.
“PinPoint’s new features have evolved a unique tool into a best-in-class offering,” said Mark McDonough, president of Better Homes and Gardens Real Estate Winans. “It’s empowering to be part of a brand that understands and delivers on what agents need to be successful in today’s data-driven world. BHGRE’s exclusive relationship with Meredith Corporation and the Better Homes & Gardens media brand help differentiate our company in the market. It’s a difference that brings tremendous value to our affiliated agents—and their clients.”
“As a selling broker, I need to market with the confidence that I am targeting the right buyers and sellers for my business and for my listings,” said Jim Starwalt, broker/owner of Better Homes and Gardens Real Estate Star Homes. “Thanks to the enhanced features of the new PinPoint tool, I can take advantage of the future of marketing in a way I could never have done on my own: using the power of predictive marketing and big data to target brand-loyal consumers in a way my competitors can’t.”
For more information, please visit www.bhgre.com.
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@BHGRealEstate relaunches enhanced PinPoint marketing tool, leveraging benefits of @MeredithCorp consumer database. The one-of-a-kind offering allows affiliates to effectively reach potential clients, improve talent acquisition & retention, and enhance brand awareness.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes nearly 12,000 affiliated sales associates and 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018.
Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.